The Grimoire
Spells, Scrolls & SEO Wisdom
Field notes from the coven on SEO, GEO, AEO and AI Search optimization.
GEO vs SEO: Optimizing for Generative Engines in 2026
GEO (Generative Engine Optimization) vs SEO explained: how to get cited by ChatGPT, Perplexity, and Google AI Overviews — with frameworks, tactics, and FAQs.
Read the spell →The AEO Playbook: Becoming the Answer
Answer Engine Optimization (AEO) explained: the exact content structures, schema, and writing patterns that win featured snippets and AI citations in 2026.
Read the spell →Content Clusters: The Pillar That Won't Topple
How to build content clusters (pillar + spoke) that dominate topical authority, earn AI citations, and compound for years. Includes templates and the Topical Trinity framework.
Read the spell →Local SEO Spells Every Business Needs
The complete local SEO playbook for 2026: Google Business Profile optimization, NAP consistency, review velocity, local citations, and ranking inside AI answers.
Read the spell →Schema Spells: Markup That Wins Rich Results
The 2026 schema markup playbook: Article, FAQ, HowTo, LocalBusiness, Product, and Organization schema with examples that win rich results and AI citations.
Read the spell →Core Web Vitals in the Age of INP
Complete guide to Core Web Vitals in 2026: INP replaces FID, LCP and CLS evolve, and AI engines now use page experience as a citation signal.
Read the spell →