Search engine optimization (SEO), which involves optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases, with the goal of attracting more organic traffic.

Pay-per-click (PPC) advertising, which involves creating and managing paid ad campaigns on search engines, social media platforms, and other websites, with the goal of driving targeted traffic to a website.

Social media marketing, which involves using social media platforms like Facebook, Twitter, LinkedIn, and Instagram to build a brand’s online presence, engage with customers, and promote products and services.

Content marketing, which involves creating and distributing high-quality content, such as blog posts, articles, infographics, and videos, with the goal of attracting and retaining customers.

Email marketing, which involves creating and sending promotional and informational emails to subscribers, with the goal of nurturing leads and driving sales.

Conversion rate optimization (CRO), which involves optimizing a website’s design, layout, and content to improve the user experience and increase the likelihood of visitors taking a desired action, such as making a purchase or filling out a contact form.

Analytics and reporting, which involves using tools like Google Analytics to track website traffic, user behavior, and other metrics, and creating reports to help clients understand the performance of their digital marketing campaigns.