Avoiding duplicate content on your website is important for SEO because search engines prioritize unique and valuable content. When search engines crawl your website, they are looking for content that is useful and relevant to users, and they want to provide the best possible results for their search queries.

If your website has duplicate content, search engines may have difficulty determining which version of the content to show in search results. This can lead to lower search rankings or even penalization from search engines. Additionally, having duplicate content on your website can lead to a poor user experience, as visitors may be confused or frustrated by seeing the same content multiple times.

To avoid using duplicate content on your website, you can take steps such as conducting regular content audits, using canonical tags to indicate the preferred version of content, and avoiding scraping content from other websites. By focusing on creating unique and valuable content for your website, you can improve your SEO performance and provide a better experience for your visitors.